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Blog / Knowledge base

Updated: 27. August 2020

Scratch card

A scratch card is a campaign in which the marketing content (discount, notification, coupon...) is covered by an image that can be wiped with the mouse cursor or a finger on the screen of the smart device. After deleting and revealing the content, you can automatically trigger an action, such as getting an email address.

How to create a scratch card and view the win?

In Scenarios, create a new Scratch card campaign

Select the Scratch card campaign.
Choose the template that suits you.

Choose a color scheme

Set the base color.
You can adjust the color at any time using Designer if you have PRO or higher.
The area you see in the preview overlays the image you add in the next step.

Scratch card settings

Set the area in% to be wiped in order for the lot to be considered wiped. The default recommended value is 50%.
You can assign an action to occur after wiping the area. In most cases, part of the hidden content is a button through which the user performs the action himself and just leave the option "Do nothing".
Upload an image that will cover the content. The image must be large enough to cover the required area; 250 x 200 pixels will suffice in the default design. You can also use the default image, which is assigned by clicking the "Use default image" button.

Preview of a window with hidden content

The default image is used

Images can be PNG, JPG or SVG.
The maximum size of one image is 50 KB.
Images can be deleted but not moved.

Preview of a window with a partially erased image

Expert settings

The following is a description of CSS classes and HTML elements that affect the behavior and appearance of the calendar

an element with class .mlctr-scratch-viewport delimits an area that is automatically overlaid by the image. So you can set the exact dimensions of the area and prepare a corresponding image for it.


Switching between integrations within the same project

If you need to route some campaigns to the CRM, others to an email tool, and store the results from surveys in an independent database, this solution is also easy to set up.

Automated values, adding values to hidden inputs

Merging of arbitrary fields and automatic filling of selected fields with a series of system values

Launch a campaign when you hover or touch a specific location on the page

Mark a location that triggers a campaign when the user hovers over it or touches it on a touch device

Mailocator Events

With events, you can intelligently manage the sequence of campaigns across the entire workflow scenario and display much more relevant and precisely targeted content in real time.


Set up the display of notifications on your site using Mailocator